New Bridgestone e12 balls aimed at average golfers will use speedier mantle that's "usually reserved" for tour type balls | Golf Equipment: Clubs, Balls, Bags | Golf Digest
Bridgestone Extra Soft provides soft alternative for golf ball's biggest market segment | Golf Equipment: Clubs, Balls, Bags | Golf Digest
Product Spotlight - Bridgestone Extra Soft Golf Ball - The Hackers Paradise
Bridgestone Extra Soft Yellow Golf Balls - Golfballs.com